2月29日的市场营销——案例 Leap Year Marketing Idea — Case Studies

说到四年一次，你会想到什么呢？喜爱体育的人或许会想到奥运会，喜欢足球的人会想到世界杯足球赛， 而今天我们要说的其实是：四年一次的闰年——2月29日的市场营销。很多商家都都想要在这个特别的日子里举办活动，吸引更多顾客，但是又该怎么做呢？以下是真实的企业例子。     February 29 is an exceptional date. It comes around only once [...]

Is TikTok Really In The Market? TikTok真的在市场上吗？

TikTok has become one of the most downloaded apps in the world. It is basically [...]

The spirit of Johor Chingay Parade — the threat of COVID 19 武汉肺炎也阻挡不了的柔佛古庙游神精神

The Johor Chingay parade has been an annual tradition for Johorians. Today, in Malaysia, Chingay [...]

A Tour On 5G In Marketing 关于5G的营销之旅

In the era of modernisation, technology has been advancing at a very fast rate. So [...]

从低清 Dissy的窜红来看背后的市场营销

在2018年12月投放第一支YouTube video，截止2020年2月5日，已有28万点阅率，25万订阅者。短短不到两年内，低清是怎么样用117支影片，就达到这样的成就呢？从低清的爆红来看看企业可以效仿的市场营销吧！ ◎ 6SENSE / 黄静仪 Wong Cheng Yee [...]

Cultural Difference Between China and Malaysia 中马文化差异

I was inspired to write the following article as I have been studying in China [...]

DingTalk 钉钉: The pioneer of Digitalised Management 数字管理的先驱者

  Do you know what is DingTalk? By 2018, it was one of the world’s [...]

从市场营销的角度来看Pre Tea Q“我重我光荣”的成功

在这个市场竞争日益激烈的现在，一个让人眼前一亮、深入人心的促销活动是非常必要的，尤其是在百家争鸣的奶茶行业，了解顾客的需求才能踏稳根基，进而创造品牌认知度和品牌忠诚度。 ◎ 6SENSE / 黄静仪 Wong Cheng Yee [...]

Creative, Fun & Memorable. How brand stands out in a crowded world?

Valuing creativity makes a marked difference in marketing success. We often hear about “creativity, fun [...]