Dream It, Build It, Be It:
“60% of restaurants fail within the first three years of operation.”
Why the hell would anyone want to get into this business with a failure rate like that?
为什么会有人想要以这样的失败率进入这个业务？风险和回报我的朋友，风险和回报
These are the top reasons why restaurants fail.
1) No unique selling point 没有独特的卖点
Good/great food and/or service is NOT a unique selling point.
2) Too large of a menu 菜单太大了
4) Poor pricing strategy 价格策略差
5) No marketing skill 没有营销技巧
This may be the biggest restaurant killer of them all. marketing is 1/3 of the reason you succeed or fail. I may even have to give marketing the extra 1% of the 100% possible when splitting reasons for success into 1/3rds, and say that it is even more important than good food and service, or management skill.
这可能是他们最大的餐厅杀手。几乎所有餐厅业者低估营销重要性的一个。营销是你成功或失败的原因的1/3。甚至可能要将市场营销的100％的额外1％分成成功的1/3成分，它比美食和服务或管理技能更重要。
“无论你的食物多大，如果没有人知道，它不会卖。
6) Bad negotiation skills
Information collection: Internet —Restaurant Consulting
