It’s about making a bold statement 借势的营销设计

Outrageous as it seems, Malaysia’s nasi lemak-inspired national costume for the 66th Miss Universe pageant in Las Vegas may have already served its purpose.

“它必须有一个劲爆元素。这是一个选美,所以在设计中需要炫耀”

critical of the design

“It has to be something that is unique and stands out. What we have this year is an iconic national costume,” said national director of the Miss Universe Malaysia Organisation Datin Elaine Daly.

“But it has to have a wow element. It’s a beauty pageant, so showmanship is needed in the design.
“Either you take something old and make it new or go for a creation that will blow people’s minds,” added the designer.

“要么采取一些古老的东西,要么创造新的东西,要么去创造一种会打击人们思想的东西。”

您是否为自家品牌加入了独一无二的元素,让人无法忘怀?

#mystar #newspaper

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