How Pizza Hut rallied Malaysians together for a #CrazyMashup
Working with its client Pizza Hut, social media agency Rally Malaysia ran a real-time interactive social media campaign on Twitter last month.
Launched solely on social media, the contest was aimed at driving awareness for Pizza Hut’s new Pastry Crown Pizza, the brand called all Twitter users to suggest the most creative culinary concoctions. The Pastry Crown Pizza was a new product innovation born from the mashup between sweet buttery pastry and delicious pizza.
The idea was inspired by Malaysians’ love for discovering new culinary experiences and Malaysia’s reputation as a melting pot of culinary diversity. Twitter was chosen as medium of choice for the campaign as the platform is known for breeding social conversations and is the natural birthplace of trends.
