What You Can Learn from Nike Branding Strategy
“If you have a body, you are an athlete.”
▲What will they say about you?
Maybe they’ll say you showed them what was possible.
What You Can Learn from Nike Branding Strategy?
Nike Women
Came across the recently launched campaign by Nike Women. Loved the concept of inner thoughts, well executed too. Nike breaks down that wall and reminds everyone that women are powerful, competitive and most importantly, passionate!
With people not only from the three markets in Nike’s brief, but over 25 nationalities, we’re instinctively attuned to understanding a large range of diverse cultures and contexts, and we channel that instinct and curiosity into our strategic and creative processes. This cultural diversity allows us to produce impact local market work and bring fresh ideas to the table that challenge and respect traditions.
▲This is us.
How does “Believe in More” differ from Nike’s previous efforts to target women?
KA: Nike has in the past tackled the insecurities women face when it comes to doing sport, but in our markets, we discovered different insecurities—in the form of societal expectations, gender discrimination and community pressures.
