TikTok has become one of the most downloaded apps in the world. It is basically a platform where people of the internet upload short videos either of themselves or with a group of friends.
◎ 6SENSE / 郑莉娜 ADELINA TAY
As the trend grows bigger, more and more variety in the types of videos can be found on TikTok. For instance, influencers share their favourite products, sharing daily life hacks, make-up skills, skateboarding skills and the list goes on and on. Most TikTok videos are up to 15-seconds long additionally a 60-seconds stories-type videos as well.
Well, as we can tell everything listed out above is really some exciting content to consume. Did you know, more than 500 million people globally use TikTok each month? Yes, it is an overwhelming amount of people hence lots of business and marketing tactics enter to our daily lives, sometimes without even noticing.
Allow us to elaborate. TikTok actively targets Generation Z, 66% of TikTok users are under 30 years old. Young entrepreneurs would take the opportunity to attract more business. But here is the real question, is TikTok really in the market? And how brands use TikTok to help their business grow?
The most basic way is by creating your own channel and upload relevant videos. By doing this with the huge TikTok community users it creates more business chances. Fame won’t rise in a day but through continuous eye-catching content people of the internet are sure to be attracted
If your company is willing to invest more on advertising then you can pay to advertise on TikTok. While people scroll through between videos they might stumble across your ad and don’t forget to make your ad an interesting one that is enough to immerse viewers. One day hopefully they could be your customers.
Another way is that company could work with influencers. This is one of the faster way to spread the word. But it is always better to hand in your product to the influencers themselves and they would create content as they are more familiar with what their audience prefers. By using this way people would be convinced in an easier way as they see influencers are happy and satisfied with what they use.
All in all, it is sure that TikTok is indeed in the market! Even if it’s only attracting the young but through the years the amount of people getting involved in social media has only been tipping the scale. Therefore, get hands on with TikTok as it help with business and marketing!