We are 6Sense Marketing

6sense is not a traditional marketing company. At 6sense, we value innovative and unique ideas. We specialize in Cultural Marketing that can capture people’s attention and interact with your customers by telling your brand story. What we do is identify your interesting and unique story from your brand’s experience, specific team, vision or background story. Hence, we link and utilize the points to build up a strong, reliable and attractive brand story to build strong relationships with the customer. 6sense Marketing expands another brand named Culture Sense. Culture Sense is a platform that aims to raise Malaysian’s awareness about art and culture. Culture Sense’s vision is to achieve a successful culture output to other countries. We provide an opportunity for our clients to link with Malaysian culture and another brand with the same vision to impress your customers and expand your current business position by more connections and opportunities. 6Sense Marketing cares about the all-round development.

6sense marketing不仅仅只是传统的市场营销,我们更关注于创新与独特的理念和想法。以这样的概念为出发点,我们专注于文化营销。文化营销部智能在瞬间抓住新顾客的眼球,品牌故事更能够让顾客印象深刻。顾客也更愿意在拥有同样概念或立场的品牌下消费,促进与顾客的交流与互动。我们6sense提供的是挖掘出品牌独特的“点”,与品牌自身的形象进行连接,撰写出具有信赖价值又有趣的品牌故事。 除了6sense marketing之外,我们还拥有另一个品牌——Culture Sense。Culture Sense是一个让艺术和文化发光发热的平台,不仅仅是马来西亚,我们致力于将马来西亚的文化带出国家,带到世界。在Culture Sense这个品牌之下,我们提供了一个让志同道合的企业沟通的平台。不止如此,当品牌和马来西亚文化相连接的时候,马来西亚顾客会对品牌更有认同感。 我们要打造的就是这样的一个文化为重的品牌。

What is Cultural Marketing?

Cultural marketing is a kind of marketing where a message is promoted to a certain group of potential customers who belong to a particular culture or demographic. The audience/customers are of a specific ethnicity and cultural marketing takes advantage of the ethnic group’s different cultural referents like tradition, language, religion etc. to communicate to and persuade the customers.

People have their cultural boundaries, their thinking and decisions to some extent are affected by their cultural values and norms. Aware of this fact, marketers implant cultural values and standards in ads in such a way that customers can relate to the characters in the ads and thus feel affinity towards the brand. It has a positive influence on marketing as it creates more areas of interest in a shorter time period.

To design a cultural marketing ad, marketers pay attention to what is going on in the culture. They carefully observe the culture around them so as to anticipate what issues will hold true in the future. They identify cultural movements to understand the need of the changing market.

 

文化营销系一组合概念,简单地说,就是利用文化力进行营销,是指企业营销人员及相关人员在企业核心价值观念的影响下,所形成的营销理念,以及所塑造出的营销形象,两者在具体的市场运作过程中所形成的一种营销模式。

企业卖的是什么?麦当劳卖的仅是面包加火腿吗,答案是否定的,它卖的是快捷时尚个性化的饮食文化(QSCV形象)。柯达公司卖的仅是照相机吗?不是,它卖的是让人们留住永恒的纪念。中秋节吃月饼吃的是什么,我们难道只吃的是它的味道吗?不是,我们吃的是中国民族传统文化-团圆喜庆。端午节吃的是粽子吗?不是,端午节我们是在吃屈原—吃历史文化。过生日吃的是蛋糕吗也不是,吃的是人生的希望与价值。喝百事可乐喝的是它所蕴涵的阳光、活力、青春与健康;喝康师傅冰红茶喝的是它的激情、酷劲与时尚。

总之,通过以上例子我们看到在产品的深处包含着一种隐性的东西—文化。企业向消费者推销的不仅仅是单一的产品,产品在满足消费者物质需求的同时还满足消费者精神上的需求,给消费者以文化上的享受,满足他们高品位的消费。这就要求企业转变营销方式进行文化营销。

物质资源会枯竭的,唯有文化才能生生不息。文化是土壤,产品是种子,营销好比是在土壤里播种、耕耘,培育出品牌这棵幼苗。可口可乐只是一种特制饮料,和其他汽水饮料也没有太大的差别,但它之所以能够成为全球知名品牌,并有一百多年历史,是因为它与美国的文化有紧密的联系,可口可乐的每一次营销活动无不体现着美国文化,是其品牌成为美国文化的象征,因此,喝起它常常会有一种享受美国文化的感觉。

文化营销是指把商品作为文化的载体,通过市场交换进入消费者的意识,它在一定程度上反映了消费者对物质和精神追求的各种文化要素。文化营销既包括浅层次的构思、设计、造型、装潢、包装、商标、广告、款式,又包含对营销活动的价值评判、审美评价和道德评价。

Professional services

Reliable support

Solid contract

Video Scripting and Development

Content Development (Copywriting)

Slogan (Tagline) Development